grows over time (positive or negative growth). For each country, I also show my estimates of how the P.I.E. is divided across the world's regional and national markets. This study gives, however, my estimates for the worldwide latent demand, or the P.I.E., for pistachios. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the 230 countries of the world). The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. The study also does not consider short-term cyclicalities that might affect realized sales. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. These comparative benchmarks allow the reader to quickly gauge a country vis-a-vis others. dollars), the percent share the country is of the region and of the globe. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. This econometric study covers the world outlook for pistachios across more than 200 countries.
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